Bakery-Sample-Business-Plan-Kenya-Pdf
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bakery business plan sample

Sample bakery business plan pdf on how to start your bakery business in kenya

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Whats Included in the bakery business plan pdf

DECLARATION ……………………………………………………………………………………………………………………………… i
DEDICATION ……………………………………………………………………………………………………………………………….. ii
ACKNOWLEDGEMENT …………………………………………………………………………………………………………………. iii
PREFACE ………………………………………………………………………………………………………………………………… iv
CHAPTER ONE …………………………………………………………………………………………………………………………….. 1
1.0 EXECUTIVE SUMMARY ………………………………………………………………………………………………………… 1
1.1 BUSINESS DESCRIPTION ………………………………………………………………………………………………………. 1
1.2 ORGANIZATION AND MANAGEMENT ……………………………………………………………………………………. 1
1.3 OPERATION/PRODUCTION…………………………………………………………………………………………………… 1
1.4 FINANCIAL PLAN …………………………………………………………………………………………………………………. 1
CHAPTER TWO ……………………………………………………………………………………………………………………………. 2
2.1 BUSINESS DESCRIPTION ………………………………………………………………………………………………………. 2
2.2 THE ROAD MAP OF THE BUSINESS ………………………………………………………………………………………… 2
2.3 PRODUCTS AND SERVICE OFFERED ……………………………………………………………………………………….. 2
2.4 INDUSTRY CHARACTERISTICS TRENDS …………………………………………………………………………………… 2
2.5 MARKET ENTRY AND REMUNARATION STRATEGY ………………………………………………………………….. 2
2.6 OBJECTIVES AND GOALS ……………………………………………………………………………………………………… 3
2.7 Researchers and Surveys …………………………………………………………………………………………………….. 3
2.8 Business Location and Address …………………………………………………………………………………………….. 3
2.9 Justification of Opportunity …………………………………………………………………………………………………. 3
CHAPTER THREE ………………………………………………………………………………………………………………………….. 4
3.0MARKETING ……………………………………………………………………………………………………………………….. 4
3.1PRODUCTS OFFERED ……………………………………………………………………………………………………………. 4
3.2 Customers …………………………………………………………………………………………………………………………. 4
3.3 CUSTOMERS ANALYSIS ………………………………………………………………………………………………………… 4
3.4 MARKETING TARGET AND SHARE …………………………………………………………………………………………. 5
3.5 SALES TACTICS ……………………………………………………………………………………………………………………. 5
3.6 COMPETITORS ……………………………………………………………………………………………………………………. 5
3.7 Support Service ………………………………………………………………………………………………………………….. 5
CHAPTER FOUR …………………………………………………………………………………………………………………………… 7
4.0 ORGANIZATION AND MANAGEMENT ……………………………………………………………………………………. 7

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4.1 MANAGEMENT STRUCTURE ………………………………………………………………………………………………… 7
4.2 Qualification and Roles of Personnel …………………………………………………………………………………….. 7
4.3 Motivation …………………………………………………………………………………………………………………………. 8
4.4 RECRUITMENT, TRAINING AND PROMOTION…………………………………………………………………………. 8
4.5 Remuneration and Incentives ………………………………………………………………………………………………. 9
SUPPORT SERVICES ………………………………………………………………………………………………………………….. 9
CHAPTER FIVE ……………………………………………………………………………………………………………………………10
5.0 Operational Plan ……………………………………………………………………………………………………………….10
5.1 Equipment ………………………………………………………………………………………………………………………..10
5.2 source of capital ………………………………………………………………………………………………………………..10
5.3 Facilitation and Plan. ………………………………………………………………………………………………………….10
5.4 Recruitment ……………………………………………………………………………………………………………………..10
METHODS OF RECRUITMENT ……………………………………………………………………………………………………11
5.5 REGULATION AFFECTING PRODUCTION ……………………………………………………………………………….11
CHAPTER SIX ………………………………………………………………………………………………………………………………12
FINANCIAL PLAN……………………………………………………………………………………………………………………..12
6.1 SOURCE OF FINANCIAL ……………………………………………………………………………………………………….12
6.2 Operational Costs ………………………………………………………………………………………………………………13
Personal expenses ……………………………………………………………………………………………………………….13
6.3 PROJECTED CASH FLOW FOR THE 2 YEARS ……………………………………………………………………………14
6.4 BALANCE SHEET AS PER 30TH DEC ………………………………………………………………………………………..15
PROPOSED CAPITALIZATION …………………………………………………………………………………………………….15

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